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Pauling Blue Fire Diamonds has been in the business of selling fine jewelry in Carlsbad and San Diego for over 78 years. Whether you visit our store or our internet site you will be pleased to find the same great service from our caring sales associates.

We feature our own custom designs; and our in-house Master Jeweler/Platinumsmith is always ready to perform repairs or create beautiful and unique pieces of jewelry.

Pauling also manufactures high quality 14kt military insignia jewelry for our friends in the Military community! The insignia jewelry featured on our site is only available in our store in Carlsbad, California, and on this web site.